![]() Beginning as Run-DMC's road manager, Cohen quickly began taking on additional responsibilities, working on behalf of an artist roster that included Kurtis Blow, Whodini, Run-DMC, LL Cool J, the Beastie Boys, and Public Enemy. Late in 1984, after promoting a pair of rock and rap shows at The Mix Club in Hollywood (one featured Run-DMC, the other featured Whodini), Cohen moved to New York to take a job at Simmons' Rush Productions (later called Rush Artist Management). Music career Rush Productions / Rush Artist Management Īfter graduating from the University of Miami, he worked briefly in the Beverly Hills office of Bank Leumi. In 1981, he earned a degree in global marketing and finance from the University of Miami School of Business at the University of Miami. Early life īorn in New York to Israeli immigrants in 1959, Cohen grew up in Los Angeles. On September 28, 2016, Cohen was named YouTube's Global Head of Music. ![]() In September 2012, Cohen resigned from Warner and started his own independent label, 300 Entertainment. After Def Jam, Cohen took on a leadership role at Warner Music Group. ![]() He started by managing rappers for Rush Productions, then led Def Jam. Cohen has been actively involved in hip hop at various record labels for more than 30 years. Lyor Cohen (born October 3, 1959) is an American music industry executive and entrepreneur. ![]()
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